Alex Schinke

Alex Schinke

Get to know me

Since I can remember, I have always wanted to be involved in the sport and performance community in one way or another. I was always involved in sports growing up and it all began on the ice! I was a competitive figure skater at The Royal Glenora Club before deciding to transition to various other sports at competitive levels including soccer, volleyball, lacrosse, and handball. In school, I remember stumbling into drama and found a passion for being on stage and helping out behind the scenes on productions both large and small.

Once I found psychology in my undergrad, I knew this was the path for me. During that time, I reflected on my experiences as an athlete and performer and how psychology could have helped me bring my game and performances to the next level. I realized that the power of psychology is much needed in these types of communities. Like many of my clients, I remember experiencing low self-esteem, fear of making mistakes, and constantly comparing my performance to others. I found myself creating goals that aligned with what people wanted me to do instead of what I wanted to accomplish; which were often unattainable and just exhausting.

These common experiences are rooted in my philosophy as a sport and performance psychologist. I believe that we should all have the skills and tools to be successful and resilient while finding your voice. I believe that confidence and self-esteem are important in our lives and that our goals should be consistent with our own desires. I work from a holistic perspective and hope that even though the skills we work on may be sport-specific but that you can adapt those skills to work in other areas of your life. My goal as a sport and performance psychologist is to help change sport and performance culture to be a more healthy community while also reducing mental health stigma.

Session fees

Individual session



Team session



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Rates and insurance

individual session (50 minutes)

Direct billing

Direct billing is available for the following providers: Alberta Blue Cross, Greenshield, Medavie, and Telus eClaims enabled insurers including Canada Life, Johnston Group, ClaimSecure, Desjardins, and GroupSource.

Client-reimbursed coverage

Client-reimbursed coverage is available through almost all major insurance companies. Please check with your provider before booking to verify coverage of credentials.

Direct billing for Master of Counselling students is unavailable at this time.

Master of Counselling students may be covered by a health spending account or by certain insurance companies. Please check with your insurance company before booking.

Direct billing for Unlicensed Mental Health Therapists is unavailable at this time.

Unlicensed Mental Health Therapists may be covered by a health spending account or by certain insurance companies. Please check with your insurance company before booking.

Book online

team session (60 minutes)


Our team sessions provide a collaborative environment where individuals can learn effective communication, build trust, and develop strong relationships. By harnessing the collective strengths of your team, you can achieve greater success and reach your goals.

Session price includes the use of our team room at our Sherwood Park clinic. Additional travel fees may be applicable if your team prefers to hold the sessions at a different location.

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