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Hi! I'm Alex Schinke

I'm a Registered Psychologist and co-founder of Mindbuffs.

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The Last of Us





What I do

My specializations

Eating Disorders, Anxiety, Peak Performance, and Female/Teen Development

Populations I work with

Children (10+), Teens, Adults, Small Groups, and Teams

Interventions I use

EMDR, Clinical Hypnosis (Level 2), Motivational Interviewing, Solution-Focused, Acceptance and Commitment Therapy, and Cognitive Behavioural Therapy

Get to know me

Since I can remember, I have always wanted to be involved in the sport and performance community in one way or another. I was always involved in sports growing up and it all began on the ice! I was a competitive figure skater at The Royal Glenora Club before deciding to transition to various other sports at competitive levels including soccer, volleyball, lacrosse, and handball. In school, I remember stumbling into drama and found a passion for being on stage and helping out behind the scenes on productions both large and small.  


Once I found psychology in my undergrad, I knew this was the path for me. During that time, I reflected on my experiences as an athlete and performer and how psychology could have helped me bring my game and performances to the next level. I realized that the power of psychology is much needed in these types of communities. Like many of my clients, I remember experiencing low self-esteem, fear of making mistakes, and constantly comparing my performance to others. I found myself creating goals that aligned with what people wanted me to do instead of what I wanted to accomplish; which were often unattainable and just exhausting.


These common experiences are rooted in my philosophy as a sport and performance psychologist. I believe that we should all have the skills and tools to be successful and resilient while finding your voice. I believe that confidence and self-esteem are important in our lives and that our goals should be consistent with our own desires. I work from a holistic perspective and hope that even though the skills we work on may be sport-specific but that you can adapt those skills to work in other areas of your life. My goal as a sport and performance psychologist is to help change sport and performance culture to be a more healthy community while also reducing mental health stigma.



/per session

  • Direct billing is available for the following providers: Medavie, Blue Cross, Greenshield, NIHB and Telus eClaims.

  • Client-reimbursed coverage is available through almost all other insurance companies. Please check with your provider before booking to verify coverage of credentials.

Individual session

Team Session


/per session

  • Includes a variety of introductory and in-depth sessions that can be customized for your team or group's individual needs.

  • Price includes the use of our team room in our Sherwood Park clinic. Additional travel fees may apply if your team wishes to hold the sessions at an alternate location.



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Want more info?

The online booking function is for current clients only. If you are a new client OR a discharged client and book an appointment online while Alex is not accepting new clients, we will automatically cancel your appointment and add you to the waitlist. We will notify you as spots become available in the order that they are received. In the meantime, we encourage you to check out the other members of our incredible team!

Please note: Alex is not currently accepting new clients

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