Since I can remember, I have always wanted to be involved in the sport and performance community in some way or another. I was always involved in sports growing up and it all began on the ice! I was a competitive figure skater at The Royal Glenora Club. I then decided to transition to various other sports at competitive levels like soccer, volleyball, lacrosse, and handball. In school, I remember stumbling into drama and found a passion for being on stage and helping out behind the scenes on productions both large and small.  


Once I found psychology in my undergrad, I knew this was the path for me. During that time, I reflected on my experiences as an athlete and performer and how psychology could have helped me bring my game and performances to the next level. I realized that the power of psychology is much needed in these types of communities. Like many of my clients, I remember experiencing low self-esteem, fear of making mistakes, and constantly comparing my performance to others. I found myself creating goals that aligned with what people wanted me to do instead of what I wanted to accomplish; which were often unattainable and just exhausting.


These common experiences are rooted in my philosophy as a sport and performance psychologist. I believe that we should all have the skills and tools to be successful and resilient while finding your voice. I believe that confidence and self-esteem are important in our lives and that our goals should be consistent with our own desires. I work from a holistic perspective and hope that even though the skills we work on may be sport-specific but that you can adapt those skills to work in other areas of your life. My goal as a sport and performance psychologist is to help change sport and performance culture to be a more healthy community while also reducing mental health stigma.

Alex Schinke

Registered Psychologist

EMDR Trained

Clinical Hypnosis Level 2 Certified


Alex is currently licensed to practice in Alberta, Nunavut, the Yukon, and the Northwest Territories.

Specializations: Eating Disorders, Anxiety, Peak Performance, and Female/Teen Development

Interventions: EMDR, Clinical Hypnosis (Level 2), Motivational Interviewing, Solution-Focused, ACT, and CBT

Populations: Children (10+), Teens, Adults, Small Groups, and Teams

Ready to book with Alex?

Direct billing is available for the following providers: Medavie, Blue Cross, Greenshield, NIHB & Telus eClaims

Client reimbursed coverage is available through almost all other insurance companies

Please check with your provider prior to booking to verify coverage of credentials