Since I can remember, I have always wanted to be involved in the sport and performance community in one way or another. I was always involved in sports growing up and it all began on the ice! I was a competitive figure skater at The Royal Glenora Club. I then decided to transition to various other sports at competitive levels like soccer, volleyball, lacrosse, and handball. In school, I remember stumbling into drama and found a passion for being on stage and helping out behind the scenes on productions both large and small.  


Once I found psychology in my undergrad, I knew this was the path for me. During that time, I reflected on my experiences as an athlete and performer and how psychology could have helped me bring my game and performances to the next level. I realized that the power of psychology is much needed in these types of communities. Like many of my clients, I remember experiencing low self-esteem, fear of making mistakes, and constantly comparing my performance to others. I found myself creating goals that aligned with what people wanted me to do instead of what I wanted to accomplish; which were often unattainable and just exhausting.


These common experiences are rooted in my philosophy as a sport and performance psychologist. I believe that we should all have the skills and tools to be successful and resilient while finding your voice. I believe that confidence and self-esteem are important in our lives and that our goals should be consistent with our own desires. I work from a holistic perspective and hope that even though the skills we work on may be sport-specific but that you can adapt those skills to work in other areas of your life. My goal as a sport and performance psychologist is to help change sport and performance culture to be a more healthy community while also reducing mental health stigma.


Direct billing is available for the following providers: Medavie, Blue Cross, Greenshield, NIHB and Telus eClaims.

Client reimbursed coverage is available through almost all other insurance companies. Please check with your provider before booking to verify coverage of credentials.

Individual sessions are 50 minutes in length and include the following:

  • In-person psychology session

  • Telehealth video session

  • Phone session

Individual session


Team/Corporate session


Team and Corporate sessions are 60 minutes in length and include a variety of introductory and in-depth sessions that can be customized for your team or group's individual needs. For more information, please contact us.

If you are a new client OR a discharged client and want to book an appointment online with Alex, please be mindful that evening slots are for current clients only. If you require evening or weekend availability, we encourage you to check out the other members of our incredible team!

Please note: Alex is currently accepting new clients with daytime availability

Alex Schinke

Registered Psychologist
Eating Disorders, Anxiety, Peak Performance, and Female/Teen Development
Children (10+), Teens, Adults, Small Groups, and Teams
EMDR, Clinical Hypnosis (Level 2), Motivational Interviewing, Solution-Focused, ACT, and CBT

Alex is currently licensed to practice in Alberta, Nunavut, the Yukon, and the Northwest Territories.